7 Primal Krav Maga

Caroline Barratt

★★★★★

I 100% recommend PT sessions with Dan. He is clearly an expert in his craft and genuinely cares about helping people learn. Each session is tailored exactly to suit what you want to achieve, and is the perfect mix of challenging and achievable so you always feel like you're improving and making progress. Having PT sessions alongside group classes is also a great way to develop a strong understanding of techniques and really fine-tune your skills and abilities thanks to Dan's precise and easy to understand guidance.

PT sessions gave me the courage to join group classes, and I am SO glad I took that first step. Everything about 7PKM is top-notch - the whole team, all the instructors, the facilities and how well organised everything is. Every class has a positive, supportive atmosphere, and you're guaranteed the highest level of coaching, no matter who's teaching. Club members are friendly, inclusive and always help each other out during every class. I have discovered a real passion for kickboxing, and the Krav Maga classes are helping me to feel safer as a woman in an increasingly violent world. Thank you Dan, Holly and everyone at 7PKM - it's been genuinely life-changing for me!

Ben Parsons

★★★★★

I've been training at 7Primal Krav Maga for over a decade under the guidance of our head coach Dan Evans, it’s been a truly life-changing journey. Under Dan’s expert tuition, I’ve progressed all the way to achieving my black belt, and I’m proud to now be an instructor myself, helping others grow in both skill and confidence.

This club has not only given me a solid foundation in self-defence, but also amazing opportunities to train internationally. I've had the chance to train in both Poland and Israel with the club, and those experiences have added incredible depth to my understanding and practice of Krav Maga.

Whether you’re looking to get fit, learn real-world self-defence, or join a community that supports and challenges you—this is the place to be. The atmosphere is welcoming, the training is intense and practical, and the standard is high. I’m proud to be part of this team.

Malcolm

★★★★★

Absolutely brilliant, I joined Dan and his team of Marshall Arts Instructors at the ripe old age of 70 not expecting much, but a year on I'm a lot fitter and I am also building up a comprehensive range of self defence skills. All the instructors have been very patient and supportive. I would recommend anyone to join this club it's the best move I've made and looking forward to continuing my training long into the future.

Delphine Craig

★★★★★

I have known Dan since 2013, both as a fellow Krav Maga Student, fellow instructor and now as my head coach, someone I respect and admire as an instructor, martial artist and friend.
Dan is still as much a student as he is a head coach; he sets an example by training as intensely as possible across a range of disciplines.
Dan teaches a wide range of skills for practical self-defence and also for sports based martial arts.
He has a talent for breaking down complex techniques and helping people at all levels, from beginner to expert, to be able to master Krav Maga and MMA.
Dan trains both students and his coaching team, encouraging us to push past our limits, and continue to improve and excel.
Training under Dan helped me to complete my journey to black belt and focus on beyond. Under Dan’s teaching I have learnt a lot about myself and continued to thrive as both a student and instructor myself. Dan is an upstanding and honest person who deals decently and fairly with his team and his students.

Bella Quilter

★★★★★

To me, as a woman, self-defense has become an essential physical life skill, like swimming.
Every woman I ever spoke to has had bad experiences in her life where she felt physically threatened or at least uncomfortable - I have experienced both and the scariest part I found was not knowing what I could do or even what to expect.
I’ve been training with Dan for several years now and besides learning Krav Maga and gaining more confidence, I found it also to be a great workout and a huge amount of fun!
Dan is very knowledgeable and 100% committed to his PT clients and I would recommend him and the PKM7 team to anyone interested in learning self-defense!

anthony klokkou

★★★★★

Training with Dan Evans and the 7PKM team has genuinely become a big part of my life. Every session — whether it’s group training or 1-to-1 PT — is challenging, rewarding, and leaves me feeling like I’ve progressed. Dan is an outstanding coach who knows how to push you just the right amount, helping you grow both physically and mentally. Since starting, I’ve seen real development in my self-defence and fighting skills, my overall fitness, and resilience. Can’t recommend this club and Dan’s coaching highly enough.

Alexandra Higgins

★★★★★

I've been training 1:1 with Dan since September last year, and it's been brilliant. I came to him with three goals: improve my fitness, relearn lost martial arts skills, and develop real-life self-defence techniques. Since then, I've seen major progress in all three areas - my fitness and flexibility have improved, my old martial arts skills have returned, and I'm now grounded in practical, usable self-defence techniques.

Each session is really well balanced. For me, it's typically split half-and-half: the first part focuses on developing martial arts skills - kickboxing, boxing, wrestling - true MMA style, which keeps things fresh and exciting. The second part zeroes in on self-defence, always with a clear focus on real-world application.

Dan is an absolute machine and a genuine pleasure to train with. His passion and energy are infectious. I’d highly recommend 7 Primal and 1:1 PT with Dan to anyone looking to get fitter, more confident, and ready to defend themselves if needed.

Big shoutout to his sons as well - they sometimes join the sessions, and they’re incredibly skilled and great to train alongside!

Paul Meston

★★★★★

Dan Evans – Coach, Friend, and Mentor, a True Martial ArtistnnDan Evans isn’t just a coach—he’s a living embodiment of the martial arts lifestyle. With unwavering passion for Krav Maga and MMA, Dan doesn’t just teach techniques; he tests them, ensuring that his students learn what works in real-world scenarios.

Dan goes above and beyond for those he trains, investing time, energy, and genuine care into every student’s growth. Under his guidance, you won’t just develop effective self-defense skills—you’ll build a resilient, disciplined mindset that carries over into all areas of life.

Training with Dan means more than learning to fight. It means forging mental toughness, facing life’s challenges head on, and building the strongest version of yourself—inside and out.